In June 2014, Google announced Android One, a set of "hardware reference models" that would "allow [device makers] to easily create high-quality phones at low costs", designed for consumers in developing countries.[52][53][54] In September, Google announced the first set of Android One phones for release in India.[55][56] However, Recode reported in June 2015 that the project was "a disappointment", citing "reluctant consumers and manufacturing partners" and "misfires from the search company that has never quite cracked hardware".[57] Plans to relaunch Android One surfaced in August 2015,[58] with Africa announced as the next location for the program a week later.[59][60] A report from The Information in January 2017 stated that Google is expanding its low-cost Android One program into the United States, although The Verge notes that the company will presumably not produce the actual devices itself.[61][62] Google introduced the Pixel and Pixel XL smartphones in October 2016, marketed as being the first phones made by Google,[63][64] and exclusively featured certain software features, such as the Google Assistant, before wider rollout.[65][66] The Pixel phones replaced the Nexus series,[67] with a new generation of Pixel phones launched in October 2017.[68]
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